Addi: From a Single Coworking Provider to a Flexible Infrastructure for the Team
Addi, a fintech provider of buy now, pay later solutions, with teams in Colombia and Brazil, moved from relying on a single coworking provider to a flexible, scalable work model based on access to a diverse network of spaces across multiple countries and cities.
79%Sign-Up Rate from Total Eligible Users
73%Users Activated at Least Once
44%Monthly Active Users
The Challenge
As the team expanded across multiple cities and countries, reliance on a single coworking provider became a limitation.
While alternatives were available at the leadership level, for the rest of the team, options remained restricted.
A real alternative to the current provider, with coverage across multiple cities and countries, and a more flexible, easy-to-manage model.
A flexible solution capable of supporting team growth and international expansion.
A simple and fast experience for Addi employees, with instant bookings and access to a variety of spaces, including work-friendly cafés.
The Implemented Solution
Addi integrated Pluria to give teams access to coworking spaces and cafés across multiple cities and countries, without relying on a single provider. Initially tested by part of the team, the solution quickly supported mobility and international expansion.
Through Pluria, the team can quickly book a variety of spaces, meet easily in the cities where they are active, and manage everything from a single platform, gradually moving away from subscriptions with one operator.
What Pluria Means for Addi
With Pluria, Addi moved from a single coworking provider to a flexible, scalable model, designed for teams distributed across multiple cities and countries.
Access to an extended network of spaces, from premium coworking spaces to cafés with included menus, across multiple cities and countries.
Addi: How They Moved from a Single-Provider Model to a Flexible Infrastructure Adopted by the Entire Team
400+ Eligible Users
The entire Addi team was included in the program, without the need for a fixed office presence.
79% Account Creation Rate
Rapid company-wide adoption, with over 300 employees activated and close to the 90% benchmark.
73% Activation Rate
Nearly three quarters of employees who created an account made at least one booking.
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